Sunday, March 20, 2011

Always Be Sure to correctly Fulfill Incentives for Surveys!

Are you making use of surveys being a method of gathering data and survey? Nowadays internet marketers attempt to do so at some time or another, and it really can be quite useful. But there are problems that can arise too - and most of them center around attempting to fulfill incentives for surveys



When it comes to loyalty rewards processing and trying to fulfill incentives for surveys (since the two are typically the same) - the simple fact of the matter is that it is never as easy as most people assume!



For example: You simply can't just blindly fulfill whatever incentive you promised. Before you do that you have to carry out some type of incentive check fulfillment to ensure that you check on the survey data you have gathered and see whether or not it is compliant!



Which means that your loyalty rewards processing (and incentive check process) should go something like this:



• Receive completed survey or loyalty reward claim


• Validate it is genuine and check against your set of issued surveys or loyalty points


• Capture the info that has been submitted the form itself and decide whether or not it is 'compliant' to your requirements


• If compliant, fulfill incentives for surveys at the earliest opportunity!



Now the biggest trouble with this process of incentive check fulfillment and loyalty rewards processing is checking if a survey or claim is 'compliant'. Unfortunately no matter how hard you are trying it is ridiculously challenging to automate that process - specifically if the survey showcased contains a great deal of subjective questions that may have numerous responses.



How can you select which responses are valid and which ones aren't?



For that reason - most of the time people find that they must fulfill incentives for surveys manually. Obviously, this can be tedious and time consuming - which is why in recent years marketers have begun to outsource it!



At present, you should be able to find a incentive check fulfillment which handles incentive check fulfillment, rebates, etc.



At the end during the day - the checks involved are actually very similar anyway.



Specialized services genuinely generally have the experience, manpower, and training to manage these situations and in addition they could handle the majority of the grunt work in your stead and simply issue you with reports once a month or so!



Assuming you're comfortable with the idea of outsourcing, it is a great way to solve the issue.



On the other hand you might want to consider employing somebody with a part time or full-time basis to fulfill incentives for surveys - preferably someone with experience in that area. If you're handling a large volume this might prove to require more than a single person though, that could mean a slight extra cost from you!



All things said and done, incurring extra cost is still infinitely better than not being able to fulfill incentives that you've promised!
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