The value and purpose of SEO services combined with Website Marketing

SEO services history has its earliest roots with Gerald Salton in the 60’s when his team at Harvard and Cornell University created and understood the need to be able to use an information retrieval system, which they named ‘SMART’. This drove a need to be able to search effectively on the newly formed Internet with the arrival in the 1990’s of ‘ARCHIE’ (shortened from ‘Archive’). Archie deployed a query methodology incorporating, an expression matcher, a script ‘gatherer’ and a database for storing the searched user queries.


Since that time many search engine companies (Aliweb, Looksmart, Lycos, Inktomi, Infoseek etc…) have tried to create a profitable, successful and sustainable business model and failed. Google is still and has been, the main player in the search engine arena since its inception in 1998 - however Microsoft are now taking this seriously with the advent of the purchase of Yahoo and their new Bing service.


Google has matured and has refined its search methodology by creating and adapting a unique algorithm for determining the true relevance of a search by a user, which falls within its mantra of making a rapid, automated search as close as possible to a ‘natural’ search. As a consequence, companies realised that being on the first page of the biggest search engines meant more people accessing their website which in turn means more sales of the products and services that were being offered.


Good SEO = website awareness and good Website Marketing = conversion into sales.


The Internet marketplace is the place to be - no doubt Yellow Pages would testify to this. Time, relevance and convenience are key factors for a user when performing a search, relevance is one of the prime factors for the search engine. The search engines now are becoming the decision makers, which make website attraction important but ease of use,speed and ease of communication,and calls to action, become key factors in the sales cycle.


So what happens when a user lands on your website?


Well the main goal, generally, is to get the user to acquire some of your goods or services , have a think about what you do when you buy something in a shop for example.
The outlet generally:


a) Put the wares (product / services) on show


b) Provide places where you can get more information on a product or service


c) Provide the facilities for you to make an easy purchase!.



All of these rules apply when creating your website shop front. Some techniques are exactly the same as a retail outlet like providing impulsive purchases at the checkout.


Don’t make the website a spectacular experience, people may stay and browse and admire but probably won’t buy - Don’t dazzle, coerce.


However remember you have to do the basics and that is SEO services – get them to your site first then get them to take your products.



SEO services now are key to getting your website to page one of Google